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Fixed Mobile Handsets Special Feature

Virgin Mobile looks to the stars

13 November 2006
Telecoms Special Features

When trying to pin down customer habits so as to better target their services, operators have tried some novel ways of profiling their intended subscriber base.

One of the most memorable efforts of recent months is Orange's nature-driven inspiration for profiling. Like to text a lot? Then you must be a Dolphin. Like to chat? You must be a Canary.

But not to be outdone by auguries from the animal kingdom, Virgin Mobile has turned to the stars to better understand its customers.

Last week, a document dropped into our intrepid reporter's inbox, revealing the findings of Virgin's astrological readings. We can only assume that the tariff and call package masterminds deep in Virgin's basement will use the information to launch a new portfolio of obscure services.

According to the document, Librans are most likely to cheat on their partner via text messages and secret phone calls. Perhaps a 'secret second SIM' package is in the works for this demographic?

On the contrary Cancerians are faithful in love and will not use their mobile for anything untoward, so maybe a 'buy one get one for your partner free' package is recommended.

Partners of Scorpios will also be relieved to hear that romance isn't dead and the Scorpio is most likely to tell their partner they love them via text. Taureans meanwhile are likely to use texts to reel in new partners. Bulk SMS packages are likely to be targeted at subscribers born under these signs.

Meanwhile, Virgos, Pisceans and Sagittarians are likely to be prime targets for buckets of minutes, given their supposed disposition for talking.

The newest handsets are probably going to be pitched at the Ariens, Geminis and Leos, who all love funky phones and gadgets.

But the Aquarians and Capricorns are unlikely to be in Virgin Mobile's marketing crosshairs this Christmas, as the operator's star gazer believes these signs are simply too overwhelmed by technology. Although if the readings are accurate, the news is unlikely to disappoint.

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